This Report was developed in order to describe the situation of the Polish telecommunications market in 2008 and to show its prevailing tendencies.
This updated report was developed on the basis of data submitted by operators to the Office of Electronic Telecommunications by 26 June 2009. Until this date, UKE had registered about 1900 reporting forms and information about current telecommunications activities.
Moreover, for the purpose of this document, publicly available information and reports, as well as studies ordered for the Office, were used. Such studies include the following: “Telecommunications market in Poland. Development forecasts for 2008-2012” prepared by PMR company or “The Western European Mobile Market: trends and forecasts 2008-2013” prepared by Analysys Mason , annual consumer survey “Telecommunications market in Poland in 2008” prepared by INDICATOR Centre for Market Research and the 14th Implementation Report of the European Commission for which the Office provides input data on annual basis.
Information about the market were presented in this Report mainly in the form of share of telecommunications entrepreneurs in particular fields of the telecommunications activities.
Major results of the telecommunications market in 2008
Due to the fact that, until the day of publishing the updated Report, UKE did not receive reporting forms from all telecommunications undertakings, it is not possible to provide the exact value of the entire telecommunications market.
In accordance with the data obtained from the reporting forms and information from telecommunications undertakings submitted to the Office by 26 June 2009, the value of the Polish telecommunications services market amounted to approximately PLN 49.6 billion in 2008.
Specific market segments are briefly described below:
1. Fixed telephony
Telekomunikacja Polska S.A. remained the market leader in terms of revenues from sales of fixed telephony services, whereas entities, whose share in the market exceeded 1 per cent included: Netia S.A., Dialog S.A., Tele2 Polska Sp. z o.o, UPC Polska Sp. z o.o. and Polska Telefonia Cyfrowa Sp. z o.o.
In 2008 there was an increase in the share of alternative operators, up to 26.7 per cent compared to the total revenues from the provision of fixed telephony services, while the share of the incumbent dropped to 73.3 per cent.
In 2008 Telekomunikacja Polska S.A. had the largest share in the number of subscriber lines, about 76.9 per cent.
In 2008 alternative operators owned about 23.1 per cent of the market measured by the number of subscriber lines. Netia S.A. had the highest share in this respect, amounting to almost 3.5 per cent.
In the period from 2005 to 2008 revenues from the fixed telephony dropped by almost 36 per cent.
As a result of reduced prices on the voice call market and dropping interest in the fixed telephony services, telecommunications operators focus on maximising revenues from rental charge. Tariffs with free calls during specific hours or days are becoming more and more popular.
2. Mobile telephony
In Poland in 2008 there were over 43 million users of the mobile telephony services, which meant a penetration level of 115.2 per cent. However, considering 17.7 per cent of the so-called inactive users, the actual market penetration as of the end of 2008 amounted to 97.5 per cent.
In accordance with a report of the European Commission, in 2008 Poland was ranked 22nd among all 27 European Union countries according to the market penetration criterion. The estimated penetration for Poland on the level of 101 per cent was much below the average level for the European Union, which amounted to 119 per cent (October 2008).
In 2008, similar to the previous years, the ARPU index (Average Revenue Per User) decreased. In accordance with the Analysys Research forecast from September 2008, for Poland it amounted to PLN 59.42 at the end of the year.
Within the scope of the market structure no major changes took place in 2008 in comparison with the previous years, despite a successful entry of P4 Sp. z o.o. in 2006, its market share did not exceed 1 per cent.
In 2008 seven new operators began their activities on the national mobile market:
3. Access to the Internet
During 2008 the number of broadband Internet access (fixed access) users in Poland increased up to 4.7 million, which constitutes an increase of over 12 per cent in comparison with the previous year.
There was also a significant decrease in the number of dial-up access users.
In 2008 neostrada tp, based on the xDSL technology, and offers of the cable television operators provided via TVK cable modem remained the most popular forms of access to the Internet in all households.
In 2008 the total number of users with Internet access in the xDSL technology increased up to 2.7 million, which constitutes an increase of over 15 per cent.
In 2008 the value of the Polish Internet access market amounted to approximately PLN 3.93 billion.
Thirteen telecommunications operators dominated the broadband Internet access services in Poland. Three of them, headed by TP S.A., are representatives of the fixed telephony, whereas four other are mobile telephony providers and six remaining are cable television operators.
4. Retail leased lines
At the end of 2008 the value of the retail telecommunications leased lines market amounted to approximately PLN 448 million.
In 2008 the largest operators in the retail leased lines market in terms of obtained revenues were: Telekomunikacja Polska S.A., Exatel S.A., Telekomunikacja Kolejowa Sp. z o.o., Netia S.A., Crowley Data Poland Sp. z o.o. and GTS Energis Sp. z o.o.
In 2008 TP S.A. was the telecommunications undertaking with the highest share in this market. Since 2002 TP S.A. has been an unquestionable leader in terms of obtained revenues, as well as in the number of leased lines.
The segment of analogue lines, as well as in the segment of digital lines with capacity lower than 2 Mbit/s is characterised by a large share of the incumbent in terms of obtained revenues and the number of lines.
In the 2 Mbit/s lines segment the incumbent does not have such a large share in the retail leased lines market as in the case of analogue lines and lines with capacity lower than 2 Mbit/s.
5. Wholesale market
The greatest share in the interconnection market was held by the incumbent, whose share at the end of 2008 amounted to over 43.5 per cent. ELTERIX S.A. was number two in this market, with a share of 17.5 per cent.
In 2008 the incumbent unbundled 1632 local loops and sub-loops for local loop unbundling (LLU) purposes.
In 2008 the number of subscriber lines over which WLR services are provided, amounted to circa 900,000.
In 2008 TP S.A. unbundled 353 440 local loops and sub-loops for BSA.
In 2008 in terms of obtained revenues and the number of leased lines, the main operators on the retail leased lines market were: Telekomunikacja Polska S.A., Exatel S.A., Telekomunikacja Kolejowa Sp. z o.o, Netia S.A. and GTS Energis Sp. z o.o.
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NOTE: translation for information purposes. Only the Polish version is authentic.