Telecommunications market in 2012 - UKE

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Telecommunications market in 2012

Raport TT
The President of UKE presents Report on the telecommunications market in Poland in 2012, drawn up on the basis of information provided in the annual reports of telecommunications undertakings for the year 2012, pursuant to Article 7 of the Telecommunications Act.


The value of the telecommunications market measured by revenues from telecommunications activities in 2012 amounted to PLN 41.7 billion, representing a decrease of approximately 2.4% compared to the previous year. The operators’ total revenues from the Internet access services, mobile and fixed-line telephony reached the level of PLN 27.8 billion.

Internet access

The segment value reached the level of PLN 4.4 billion, constituting an increase of 10.7% compared to 2011. Over 11.6 million users had access to the Internet. This translated into a household penetration at the level of 83.5%, an increase of over 8% in the case of fixed-line services, and up to 21% for mobile access.

The most common form of access were 2G/3G modems - they were used by nearly 35% of all consumers. Mobile Internet has also become the second technology after xDSL generating the highest revenue in the segment. CATV operators strengthened their market position, offering high bit rates at attractive prices.

Considering the entire Internet access segment (both fixed-line and mobile), PTK Centertel became the market's leader with the largest number of subscribers. With the distinction between mobile and fixed-line services, Polkomtel and Telekomunikacja Polska continued to have the largest shares.

Poland stood out against the background of European countries thanks to high saturation with mobile Internet services, which remained 1.1 percentage points above the EU average.

Broadband Internet penetration rate Poland 2012

Mobile telephony services

At the end of 2012, there were over 53.9 million active SIM cards in Poland. Service penetration reached the level of 140%, while the segment value amounted to PLN 18.9 billion.

The four major operators - PTK Centertel, Polkomtel, T-Mobile Polska and P4 handled a total of 98.7% of all users and generated 99.7% of total revenues from the provision of services.

P4 strengthened its market position and increased the number of its customers by 23% compared to 2011. The operator also had the largest share in terms of number migration - 64% of all people porting their phone number chose the P4 network.

The segment of data transmission using mobile phones developed dynamically. In 2012, there was an increase in revenues from this service by 23% and in the volume of traffic by 113.2% compared to the previous year.

Nominal number of users and mobile telephony penetration Polnad 2012

Fixed-line telephony services

In the fixed-line telephony segment, a negative rate of change continued. The market value decreased by 13.5%, the number of subscribers by 6.3%, and the traffic volume by 9.5%.

Fall in popularity of the fixed-line telephony concerned the traditional forms of access by the PSTN lines. These services face an increased competition on the part of CATV operators, who reported an increase in the number of lines by over 24% compared to 2011.

The market shares of the incumbent operator maintained a downward trend. In 2012, Telekomunikacja Polska served 57.4% of fixed-line telephony subscribers, generating 55.7% of total revenues from the provision of services.

Key trends in the telecommunications market

The most important trends occurring in the telecommunications market include:

  • continued growth in the availability and use of the Internet, not only through computer, but also increasingly popular mobile devices, such as smartphones. As a result, in 2012, an increase was noted in the penetration of broadband services (mobile and fixed-line) and in the volume of data transmission in mobile telephony.
  • growing popularity of mobile services and deepening substitution effect compared to fixed-line services, both voice calls and Internet access. 2G/3G modems have become the most popular access technology, whereas mobile Internet penetration rate has exceeded the EU average by 1.1 percentage points. In the case of mobile services, as in the previous years, an increase was noted in the number of users and volume with the concurrent significant declines in fixed-line telephony.
  • strengthening the competitive position of cable operators in the segment of Internet access and fixed-line telephony. In the case of broadband services, attractiveness of their CATV offer was based on low prices and high bit rate lines. At the same time, they had a comprehensive offer of bundled services, allowing them to increase their share in the fixed-line telephony segment.

The President of the Office of Electronic Communications announces that the Report contains incomplete information with respect to the implemented and planned investments. Due to errors and incomplete data from mobile operators, information about investments in access networks does not include figures for 2G/3G/4G technologies. After they are provided by operators and verified by the President of UKE, the relevant chapter will be revised and supplemented.

The complete text of the Report is available in the attached file.

(last updated: 3 September, 2013)

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    The President of the Office of Electronic Communications (President of UKE) is the national regulatory authority for the market of telecommunications and postal services. The President of UKE is also the specialised authority in the area of equipment conformity assessment, including telecommunications terminal equipment and radio equipment.

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