The analysis of bundled services - UKE

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The analysis of bundled services

The analysis of prices of selected double play bundle packages and triple play bundle packages.

 

Bundling services is one of the main trend in the telecommunication market. 

The analysis covered the most popular variants of offers chosen by customers. 

They combine several telecommunication services offered at a single price, included in one bill. Their attractiveness results mainly from lower usage costs for the full package than in the case of buying particular services separately. 

The end user has the opportunity to purchase jointly access to the internet, access to TV programmes, fixed telephony and mobile telephony depending on the operator. 

Due to the number of services, we can distinguish double play packages, triple play packages and quadruple play packages.

The object of the study is the analysis of prices of selected offers combining two or three telecommunications services: access to the internet, cable TV and fixed telephony.

The analysis contains the comparison of the offers of the seven operators that have major shares in terms of the number of end users in each category.

  • Aster Sp. z o.o.,
  • Multimedia Polska S.A.,
  • Vectra S.A.,
  • Telefonia Dialog S.A.,
  • Telekomunikacja Polska SA.,
  • UPC Polska Sp. z o.o.,
  • Vectra S.A.

56 packages were included, of which 33 were double play and 23 were triple play.
The line speed was the main criterion. 
The solution combining internet and cable TV was the most successful among the packages including two services.
Triple play packages were much less popular than double play.
The majority of subscribers chose the offer combining fixed telephony, internet access and cable TV.
The monthly average costs of double play packages range from PLN 81.1 (Telefonia Dialog) to PLN 197.5 zł (Vecta).
The monthly average costs of triple play packages range from PLN 91.1 (Multimedia Polska) to PLN 171.1 zł (Telefonia Dialog).
The duration of the contract and the line speed are the factors that influence the price.


The analysis is available in Polish.

 

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